Guest posting is the critical aspect of blogging as it is directly proportional to how well you’re building network around your blog. The logic is simple. Guest posting allows you to put yourself, your personality and your blogging style in front of others. “Others” here are those who’ve either never heard of you or those who have little knowledge about you and your blog. So, guest posting will definitely expose you and your blog to the others. You get a chance to interact with “others” and I’m pretty sure some of these “other” members would turn up and visit your blog.
There is a vast discussion on the topic of advantages of guest posting. I’m not gonna get into the details of that now. At this point in time, we are discussing – How to choose right blogs for guest posting?
Choosing Right Blogs For Guest Posting
See the number of comments that each blog post is receiving. Once you’ve seen the average number of comments for each blog post, it’s time to pick 4-5 blog posts for our research. So, pick few of them and open them all in separate tabs. Make sure that you’ve selected blog posts with varying number of comments. For example, select one blog post which has received comparatively low number of comments and vice versa. The point here is to maintain diversity among blog posts on the basis of comments.
Now that you’ve these posts open in individual tabs, go through the each comment. Assuming that you’re now going through one blog post at a time, see if these comments are one liner and/or two liners. Find the ratio one or two liner comments with valuable comments or if you don’t like maths, simply get a quick idea about what type of comments that blog post has received.
If the blog post has received good number of valuable comments, add one point to the blog so that we can go ahead and look for other parameters. If you don’t find good valuable comments, give minus one point to the blog.
I personally don’t guest post on the blogs which are having zero interaction. However, there is one exception to this. I’ll come to this point later.
Before you ask me any question, let me tell you that yes, it matters. Guest blogging is one way of building back-links Google page-rank has been a crucial factor in deciding whether to guest post or not. Why? That’s because, blogs which are relying on organic traffic from Google has to have some link juice. When you link your blog, a link juice is passed to your blog URL. Now, the weight of this link juice depends on the position of link. If you place the link in author bio, it will have less weight. However, if you put the link inside article body, it will have comparatively higher weight.
So, when it comes to ranking a particular article for specific keyword, Google page-rank plays critical role. If you ask me, yes, I respect pagerank and give preference to the blogs which are having good pagerank. This is the second priority for me after interaction. If the blog is having good pagerank, add one point to it or simply put a dash.
Well, there are some blogs which don’t have any page-rank awarded to them yet they are awesome and are likely to get good PR in the next update. If you see any such blog, quickly find out domain authority of that blog. I’ve already explained how to find and increase domain authority of a blog.
Now, if you observe that the blog is having a domain authority 30+, add one point to it. This doesn’t mean that blogs with DA 30 are not worthy of guest posting. They could be worthy of guest posting and if that’s the case, you need to go back to our first priority i.e., interaction to make wise decision.
1. There is one blog with almost zero interaction but it has PR4, should I guest post on that blog?
Does the blog look spammy? How is the content quality on that blog? If it is producing decent quality with no grammatical errors, there isn’t any problem in going ahead and guest posting on that blog.
In this case, you just need to make sure that the blog is producing quality content. However, if there are no comments on the blog, I would recommend you to keep that blog as the last option to guest post.
2. It’s been long time that Google didn’t update page-rank. What are the other factors that I should look after if page-rank for certain blog is N/A or zero.
Page-rank is certainly the most important factor for link builders. However, there are number of other factors that you can look after if the page-rank is yet to be awarded to the blog.
- Domain Authority – You should check for the domain authority and see if the blog has at least 30+ DA. That’s my personal recommendation though.
- Alexa Rank – Alexa rank is unreliable source for determining the quality of a blog. However, you can get a fair idea about blog’s traffic and ranking to certain extent.
- SEMRush – If you’re on the hunt for blogs receiving organic traffic, SEMRush is the best option to analyze.
I give a lot of importance to these two factors – interaction and page-rank. If you want, I would be happy to showcase all the blogs where I’ve guest posted till now.
Guest posting is an awesome technique with which you can expand your reach and connect with other bloggers. Don’t waste this opportunity by putting back-link to the spam content. Use it wisely.